LOOKING THROUGH MY GLASS
thoughts
“Humanity has this undying thirst for limitless elevation to standard of living. Be it material or spiritual, we either blindly, subconsciously or consciously embark on this journey. Being the way we are, we are always trying to find ways to explore, define, and develop our interests and passions for our way of life.
Wines and Spirits are one of those rare passions that encompass almost every discipline in every time period. Such magical elixirs are a make up of nature, soil, time, and people. It finds harmony in history, geography, culture, art, and science. This is what many people generalize as “Terroir”. When many industry professionals are counting just how deep and complex the make up of these delights are, most often miss out on just how approachable they can and should be.
Wines and Spirits are meant to be consumed. If we drink it for the brand then we are forced to highly value only expensive bottles in order to not lose face. If we drink it for the experience, then we can cherish the purest forms of beauty that last a life time. A world’s view in a bottle with just a cork as the barrier. These beverages are thereafter defined by the drinker’s purpose.
To us, wines and spirits are expressions of celebration of life. They pair well with food, occasion, people, nature, and emotion. They become and should be very close to our hearts. So what we can do is to provide you with different keys to help opening your own door to the world of wines and spirits.”
— Kai Chang, DipWSET, MBET
Looking
Through
My Glass
CANADIAN WHISKY - VINOZEN SOCIETY SELECTION 2025
CANADIAN WHISKY - VINOZEN SOCIETY SELECTION 2025
Kai chang
FOUNDER | CHIEF CONSULTANT & EDUCATOR
DipWSET | WSET Certified Educator | MBET
A Father, Foodie, Musician, Connoisseur, and Storyteller
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Kai always has an affinity to finer things in life as a foodie, a musician, and a storyteller. Graduated with a Master of Business, Entrepreneurship, and Technology (MBET) from University of Waterloo and dived head first into the world of fine wine and spirits looking for that lifelong journey.
Fuelled by passion and desire to share excitement for limitless elevated experiences, he attained the fabled WSET Level 4 Diploma in Wines and Spirits and then WSET Certified Educator for Wines and Spirits. With an extensive experience in high end retail, customer services and sales industry for over 20 years, Kai has been focusing on talent coaching and solutions building with passion and genuine care . Kai is one of the very few truly bilingual (English and Mandarin) consultants and educators in the Canadian Food and Beverage Industry. VinoZen Academy was founded from the drive to share Kai’s passion and perspective on elevated wines and spirits appreciation.
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DipWSET
WSET Certified Educator
WSET Level 3 Award in Spirits - Pass with Distinction
The Eh, B, C’s of Canadan Whisky Certification
20 years of sales and leadership in the premium consumer-goods sector
Master of Business, Entrepreneurship and Technology (MBET) - Uiversity of Waterloo
I think there’s an understanding that wine and spirits tasting experiences are very personal. So how can one experience more? How can one objectively share their experiences without losing authenticity and personal touch? How do we develop our own perspectives over outside influences?
I am not offering an answer because I do not know how. I am simply offering my personal perspectives that enhances my own enjoyment of these magical elixirs.